modified rebuy

См. также в других словарях:

• modified rebuy — A situation in which a buyer is unhappy with current suppliers or products and is looking at competitors products and prices rather than automatically rebuying the same product as before. See business buyer behaviour …   Big dictionary of business and management

• modified rebuy — /ˌmɒdɪfaɪd ri:baɪ/ noun a buying decision where either the product or the supplier has changed from the time of the previous purchase …   Marketing dictionary in english

• straight rebuy — UK US noun [C] COMMERCE, MARKETING ► the decision to buy the brand, product, etc. that you bought last time, rather than considering other brands or products: »Purchase decisions can be categorized into straight rebuy decisions; modified rebuy… …   Financial and business terms

• Vertriebsstrategie — Der Begriff Vertriebsstrategie bezeichnet eine langfristig angestrebte, planvolle Gestaltung der Vertriebsfunktion im Rahmen eines Marketingplans. Gegenstand der Gestaltung sind vor allem (1) die Auswahl und Struktur der Zielkunden einschließlich …   Deutsch Wikipedia

• Kaufklassen — im Investitionsgüter Marketing Begriff für unterschiedliche Kaufsituationen zwecks Erstellung kaufklassenadäquater Marketinglehren: (1) K. nach Komplexität der Kaufsituation bzw. Routinisierungsgrad des Kaufprozesses: (a) Erst bzw. Neukauf (New… …   Lexikon der Economics

• business buyer behaviour — industrial buyer behaviour The shaping of business decisions by the purchaser of raw materials, components, industrial equipment, and services for an organization. The amount of time devoted to the process will depend on a number of factors,… …   Big dictionary of business and management

• international payment and exchange — ▪ economics Introduction international exchange also called  foreign exchange        respectively, any payment made by one country to another and the market in which national currencies are bought and sold by those who require them for such… …   Universalium